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Advertising & Marketing Trek

****Due to current university travel restrictions, the Summer 2020 career treks have been cancelled. We hope to resume the NCA trek program in 2021.****

Northwestern Career Advancement is pleased to announce the 2020 Advertising & Marketing Career Trek to New York City!

This trip will provide a valuable learning experience in terms of both career exploration and professional development for students interested in advertising & marketing and related fields. Students will visit several organizations during the trip and have an opportunity to network with Northwestern alumni, top professionals, and recent graduates to learn more about each organization and develop contacts, while conveying their own interest in these areas.

The schedule for this year’s trek is not finalized, but will include many of New York’s premiere employers in marketing. Previously, students had an opportunity to visit Colgate Palmolive, Facebook, BBDO, Google, and PepsiCo- with more to come for 2020!

This trek is intended for full-time degree seeking Northwestern undergraduate students (rising sophomores, juniors, and seniors) in one of the following schools/colleges: Bienen, McCormick, Medill, School of Communication, SESP or Weinberg with a demonstrated interest in advertising & marketing. Applicants must be on-campus during Spring quarter (2020).

important dates

Important Dates

TBD Application Deadline


Students are notified of selection via email
TBD Career Trek Orientation
TBD Arrive in NYC
TBD Career Trek

Don’t miss this opportunity to network with key professionals and position yourself well for a future in advertising and marketing!


Applications are not being accepted at this time.


Financial assistance may be available to students who currently receive financial aid from Northwestern or have financial need. Participants will have an opportunity to request available funding once selected. If you have questions about financial assistance, please contact Melissa Goethals at Northwestern Career Advancement

Each selected student will be expected to pay a non-refundable $300.00 deposit. This deposit will be used to cover the cost of hotel rooms for the duration of the trek, transportation around New York City, and some additional costs (printing of materials, etc.).

Trek participants are expected to cover travel to and from New York City. In addition, each attendee should expect to cover all meals during the trek.

Travel costs will vary by student depending on originating location and whether students plan to drive or fly to New York City. Students can expect to pay between $20 and $40 each day for food/meals.

Who is eligible to apply?

Full-time degree seeking Northwestern undergraduate students (rising sophomores, juniors, and seniors) in one of the following schools/colleges: Bienen, McCormick, Medill, School of Communication, SESP or Weinberg. In the application, students must show a demonstrated interest in and an understanding of careers in advertising and marketing.

In order to be considered for the trek, students must be on campus during Spring Quarter 2020 and available to travel to New York City and participate in the entire trek in August 2020. Selected students should plan to arrive in New York City on TBD.

How many students will be selected for the trek?

We are looking for any qualified student to attend, with a maximum number of 20 attendees.

What are the requirements to participate?

Students who are selected to participate in the trek will be required to complete the following:

  • Pay a $300.00 non-refundable deposit; these funds will be used to cover hotel accommodations for all participants, transportation around New York City, and some additional costs. The deposit is due at the Career Trek Orientation (TBD).
  • Attend the required Trek Orientation in late May.
  • Arrange transportation to and from New York City and submit travel plans to Melissa Goethals.
  • Submit final resume to Melissa Goethals for inclusion in a Career Trek resume book that will be distributed to all participating employers.
  • Complete feedback survey following the trek.

How will the applicants be evaluated?

Applicants will be evaluated based on completeness of application materials, thoughtfulness of application essay and resume, and relevance of applicant background and career goals.

Where will I stay during the trek?

  • Northwestern Career Advancement will arrange hotel accommodations for all participants for the trek.
  • More information on the specific hotel and location will be made available this summer.
  • All trek participants are required to stay in the hotel arranged by NCA.

Can I request a roommate?

Yes. If you know someone else attending the trek, you may request to room with him/her/them in the hotel. All requests will be accepted once students are selected for the trek. If you do not request a roommate, one will be assigned.

How will I get around the city?

The Subway and a lot of walking! There will be two university staff members leading students with a detailed map, agenda, and travel plan. Northwestern Career Advancement staff will provide each participant with a New York City MTA MetroCard for use during the trek. Be sure to wear or bring comfortable shoes!

If you require special accommodations, please contact Melissa Goethals.

What should I wear?

Students should be prepared to present themselves in a professional manner at all times during the trek. More information about dress and professional behavior will be covered during the Career Trek Orientation, but expect to dress in business casual attire.  Students can also utilize 'Cats Closet for support in getting business casual attire.

What will be the itinerary in the city?

This information will be made available to selected participants as employers confirm their participation. The final itinerary will be shared with participants in August.

Still have questions?

Please contact Melissa Goethals.