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First Year Social Norms

First-Year Alcohol & Other Drug Social Norms

Each summer before arriving to campus, incoming first-year students complete the AlcoholEdu for College online course. This interactive program surveys students about their alcohol and drug consumption habits and empowers them to make responsible decisions and intervene in potentially dangerous situations.

To encourage honesty, responses are confidential and Northwestern only receives information about the student body as a whole. This year, Health Promotion and Wellness applied the Class of 2022’s responses to create a social norms campaign that seeks to clear up misconceptions about alcohol and drug consumption at Northwestern.

Click here to read more and see or download our campaign posters.

The Campaign Uses the Following Social Norm Messages:  

Email Kevin Meier at with any questions, or to learn more about the Alcohol and Other Drug Social Norm Campaign.