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Communicating Your Research

How to reach a wider audience 

Faculty are invited to attend a new series of in-person and virtual workshops for faculty co-sponsored by the Office of the Provost and the Office of Global Marketing and Communication (OGMC). Faculty may sign up for one or more in the series. 

These sessions will provide:

  • Ways to present and write about your research that will resonate with the public as well as with your disciplinary peers
  • Advice for how to work with journalists and the media, including on-camera training
  • Guidance for how to build a social media presence
  • Best practices for reaching a wider audience through op-eds and books for public audiences

OGMC also offers interview tips, advice for writing op-eds and other resources.

Questions? Contact faculty@northwestern.edu

OGMC offered training sessions
Date Session Details
Nov. 11, 2024 Translating Your Research for a Wider Audience

Danielle Bainbridge, Assistant Professor of Theatre, School of Communication, will present eight key steps to translating your research for a wider audience using digital media such as podcasts, video/webcasts, op-eds, social media posts, etc.

Throughout the session, participants will have the opportunity to discuss and develop their ideas for public-facing media while also learning tips and tricks for creating successful pieces online. The session will cover how to publicize your work, how to develop key technical skills, and ways to make rigorous research engaging for a general audience.

Building on her experience working with media partners like PBS, YouTube Originals, and The History Channel, Danielle will guide participants through the process from having an idea to creating your own projects.

Register
Nov. 14, 2024 Media 101

In this session, members of OGMC’s media staff will present basic tips on working with the media, including understanding news deadlines, how to make faculty work interesting for lay audiences and more.

Register
2024-2025
Monthly one-on-one sessions		 Broadcasting Bootcamp

These personalized, 45-minute, in-person media-training sessions with broadcast experts from OGMC’s media team will provide faculty with the experience of being on camera during either a pre-taped or live interview.

Learn more about upcoming dates and register online.
Spring 2025 Academic Branding 101

What do you want to be known for and how can you best express your brand in an accessible way to your audiences? What are the most effective means to communicate your brand, including your on-line presence, social media, and in person? Members of OGMC’s staff will provide an overview of branding followed by a panel of faculty discussing what has worked best for them.

Writing support

In addition to programming on communicating your research, the Office of the Provost offers a variety of programs to support your scholarly writing, including on-site writing groups, writing retreats, and workshops.