Marketing User Group
Welcome to the Marketing User Group
Once a quarter during the academic year Student Affairs Marketing invites all of our department staff interested in marketing or who part of your job description involves marketing of your department, to join us for the latest in ways to communicate with our students and parents and ways to tell our story.
We call this group our MUG or Marketing User Group.
We cover everything from:
- Digital & email marketing
- Global marketing of Northwestern guidelines
- Student Affairs Brand Book updates
- Student Affairs Website
- Cascade tips and best practices
- Google analytics and how to use the information
- Design tips and interactive exercises to create ads
- Feedback and tips from students
- Best practices & successful campaigns within the division
- Keeping up with Social Media
- As well any other subjects our group would like to touch on... Let us know! We will try to include it this time or next.