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How We Work

SAM - Meet SAM Winter 2022

Over the last several years, SAM has had many changes. Between the changes in full time staff and leadership, even our location, we wanted to re-introduce ourselves and talk about what working with SAM looks like now.

On December 9, 2021, Danika Kmetz, Jill Norton, and Tori Tomasello presented to the division the many changes in SAM. We covered the new design request process, new ways to make requests outside of the quarterly deadlines if needed, the latest on our social media support for the division and much more.

Here is a presentation of the meeting (PPTX-Sharepoint Link).

Welcome to Student Affairs Marketing (SAM)!

We are a marketing and communications resource for the Division of Student Affairs. Our full-time staff and student colleagues aim to both develop and deliver creative solutions that educate, engage, and enrich the Northwestern community. 

What can you expect from us?

  • Effective, in-person brainstorming
  • Transparent communication with our team
  • Premium designs, communications materials, photography and videos
  • Website training and support

Process

Project Acceptance

Because we believe that quality work takes quality time, we will ONLY accept new projects during four annual request periods; each corresponding to an academic quarter (Fall, Winter, Spring and Summer).

While we would love to accept every project submitted via the request form, time and budget constraints necessitate us turning down some projects. Projects are prioritized based on their relevance to the Division of Student Affairs' strategic themes and divisional priorities, as well as the completeness and specificity of the answers given to questions on the request form.

Submitting Requests

When our request forms are open you can submit projects using these forms below.
Request Forms
FORM NEEDS LINK
Marketing Request Form All Campaign Needs-Graphic Design, Communications, Social Media, Videography

Marketing Request Form

Rolling Request Form Missed the Quarterly Marketing Request Form deadline? The Student Affairs Marketing team is now accepting additional short-term project requests.

Rolling Request Form

Brainstorm Meeting Not sure where to start or what you need? Set up a meeting to get started on the right foot with SAM's creative input and ways to help you may not have thought of!

Brainstorm Meeting Request Form

Photography Request Form Event Coverage, Staff Photos, Pull Photos Photography Request Form
Website Update Request Form

Web Updates, Restructuring

Web Request Form

Timelines

We want to launch your campaign in a timely manner, so we need to know when you want to start implementing your promotions. (We make every effort to deliver final materials to our clients by their desired start date, although initial concepts and mockups may be delivered according to our own internal calendar.)

Here is what we need from you.

Content

To properly deliver your message, we need:

  • A preliminary description of the message you want to send
  • Dates, times, locations, basic event descriptions to properly craft effective marketing solutions
  • Additional details are always appreciated!
EXAMPLES of COMPLETE & INCOMPLETE REQUESTS
 Points of Contact

Our staff is able to consistently create top-quality work by maintaining consistent communication with our clients, so be sure to send us the name and email address of someone to send questions, ideas, and preliminary concepts.