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Shuttle Advertising

Transportation Services offers advertising opportunities on its Evanston shuttle routes, which serve faculty, staff, students, and affiliates. Advertising is available to Northwestern-affiliated departments, schools, programs/services, and approved student groups. Ads are installed on 12 buses that service the Intercampus, Evanston Loop, Campus Loop, Chicago Express, and Shop-N-Ride routes. Some routes operate during the academic year only, please visit the Campus Shuttles page for route information. Combined, these routes provide over 700,000 rides annually.

Read the information below, then simply fill out the Shuttle Advertising Reservation Form. For questions email shuttle@northwestern.edu.

General Information

Reservations are made in one-month increments, up to 12 consecutive months. All reservations begin on the first of the month and are removed at the end of the last reservation month. Payment is by chartstring only which must be provided at the time of reservation. Recharges are done as a one-time recharge at the time of installation.

Transportation Services must approve all ads. A PDF proof of the ad design must be submitted for approval by the 5th of the month prior to the ad start date. Once approved, printed ads are to be received by Transportation Services by the 15th of the month prior to the installation month. Ads are then installed and removed during the closest weekend to the beginning of the month.

Timeline Example
Display Months: April, May, June
Proof Approval Date: March 5
Printed Copies Due: March 15
Installation Date April 1
Removal Date: June 30

Ad Sizes and Specifications

Three different sizes are available. Note the difference between the viewable area versus the trim size. Viewable area refers to the visible ad space a rider will see. Trim size are the dimensions the physical printed copies must be. If they are cut to another dimension, they will not fit and will not be placed.

Ad Size Live Area Trim Size
Quarter (18") 10.25"h x 18"w 11.125"h x 18"w
Half (36") 10.25"h x 36"w 11.125"h x 36"w
Full (54") 10.25"h x 54"w 11.125"h x 54"w
A few notes:

Rates

Advertisers are responsible for all costs of design and production. You may use any print company, but Northwestern has discounted pricing with some vendors that are designated as Preferred Vendor, such as Quartet Digital Printing.
Ad Size Cost per Month One-time Installation Cost
Quarter (18") $60.00 $150.00
Half (36") $125.00 $150.00
Full (54") $150.00 $150.00

 Policies

Transportation Services reviews all ads and has the right to reject any ad based on content. Although not a complete list, the following types of advertisements are examples that will not be accepted.

 The advertiser is responsible for reproduction of any signs that become damaged, vandalized, or stolen due to riders’ actions or normal wear and tear.