Exclusion Zones

When placing the wordmark and formal logo, be sure that other text and graphics do not encroach on it.

When visual elements are too close to the wordmark, it can take away the page hierarchy or create brand confusion. For this reason, an "exclusion zone," or area around the wordmark, provides helpful guidance.

Wordmark

The diagram below shows how our exclusion zones are constructed. No type or graphics may appear within this zone. Although the primary wordmark is shown here, these measurements apply to all versions. In addition, the wordmark must be used in its entirety. Letters of the wordmark cannot be cut-off.

Formal Lockup Construction

The diagram below shows how our exclusion zones are constructed. No type or graphics may appear within this zone. Although vertical configuration of the formal lockup is shown here, the measurements apply to both versions.