By using common design elements, Northwestern’s many websites can present a consistent experience for users. Through flexible, branded templates and basic design requirements, the university’s digital properties should have a consistent look and feel.
Branded Web Templates
The University offers branded web templates that can be used on a variety of platforms, including the Cascade CMS and NUsites. The templates are updated frequently by the Office of Global Marketing and Communications for user-experience and accessibility improvements. They are available to Northwestern departments, centers, groups and faculty.
Some elements are required for all Northwestern websites.
- Sites should include the Northwestern wordmark. That wordmark should link back to the Northwestern home page.
- Sites should include the unit's contact information in the footer.
The header at the top of a webpage includes the Northwestern wordmark, the site title and optional links.
The footer at the bottom of a webpage includes required links, contact information and optional site-specific links.