About the Brand
Take a Northwestern Direction
We have great stories to tell at Northwestern.
Whether it’s the groundbreaking work our faculty do every day, the multidimensional talents of our students, or the myriad accomplishments of our alumni, Northwestern has an abundance of stories to tell. By sharing these stories consistently, across a wide variety of media, through a variety of channels, we can create a compelling brand narrative and a powerful message.
Ensure that the voice, tone and words used in your copy reflects the Northwestern brand.