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Common Mistakes

It’s important that we present our identity consistently.

Shown here are some common misuses of our identity. To avoid these, always use the provided artwork without modification.

Stretching/Condensing

Stretched wordmarkDon’t stretch, condense or change the dimensions of the identity elements.

Altering

Altered wordmarkDon’t alter or replace the typefaces in the identity.

Rearranging

Rearranged wordmarkDon’t rearrange elements of the identity.

Skewing

Skewed wordmarkDon’t skew or warp the identity, or set it on an angle.

Changing the Scale

Wordmark with changed scaleDon’t change the scale of elements in the identity.

Visual Effects

Workmark with drop shadowDon’t apply drop shadows or other visual effects to the identity.

Non-Approved Colors

Workmark using non-approved colorsDon’t change the color of the identity elements beyond the approved colors.

Extra Elements

Wordmark with extra elementsDon’t add extra elements to the identity.