Common Mistakes

It's important that we present our identity consistently.

Shown here are some common misuses of our identity. To avoid these, always use the provided artwork without modification.

Stretching/Condensing

Don't stretch, condense or change the dimensions of the identity elements.

Don't alter or replace the typefaces in the identity.

Don't rearrange elements of the identity.

Don't skew or warp the identity, or set it on an angle.

Don't change the scale of elements in the identity.

Don't apply drop shadows or other visual effects to the identity.

Don't change the color of the identity elements beyond the approved colors.

Don't add extra elements to the identity.