Be prepared to modify or pause your content publication schedule (and/or paid advertising) if a crisis arises.
Ensure multiple people have access to your account for back-up and support.
The Office of Global Marketing and Communications (OGMC) is responsible for emergency communications, sharing timely, accurate information about events related to threat response and determining which communication channels will be utilized (including the NorthwesternU flagship social media channels).
It’s important to stop posting and to pause any scheduled posts during an emergency.
To prevent outdated or inaccurate information from being shared, DO NOT POST any communications outside of re-sharing official messages from @NorthwesternU social media channels.