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Signage & Environmental Branding

Signage and Environmental Branding

Branding your environment.

A branded environment expresses our personality by using our brand assets, color palette, typography, and graphic elements. The images below serve as inspiration*; contractors/vendors should work directly with their Facilities project manager.

*Athletics and Feinberg School of Medicine follow their own brand guidelines. For COVID-19 signage, visit the COVID-19 and Campus Updates website.

Events

Step and repeat backdrop

Podium with new Northwester wordmark

Commencement banners featuring the seal wordmark, the academic N, and Campton Bold font

Pull-up banner with lockup and facets

Pull-up banner with lockup

Commencement wayfinding signage

The Office of Global Marketing and Communications has a large Northwestern-branded step-and-repeat banner which schools and units may use as a photo backdrop at special events. To borrow this backdrop, please contact Kayla Stoner, media strategist, or Kristin Samuelson, health sciences editor and multimedia producer.

OGMC also has smaller Northwestern-branded pull-up banners which are suitable for use at the entrance to an event or on stage next to a speaker. To borrow these banners, please contact Kayla Stoner, media strategist, or Kristin Samuelson, health sciences editor and multimedia producer.

For assistance in producing a custom, brand-compliant pull-up or step-and-repeat banner, please contact Anne Egger, director of publications.

Student-centric events may use Campton Bold and Campton Medium brand fonts for signage and wayfinding.

Outdoor

Flag with Northwestern wordmark, China

Banner with Campton Bold font, Black House

Snapchat sidewalk graphic using the academic N

For design assistance, please contact Anne Egger, director of publications.

Signage and Wayfinding

Building sign, 375 E. Chicago Ave.

Building sign, Seeley G. Mudd Building

Glass door graphic, Seeley G. Mudd Building

Wayfinding map, Deering Library

Building signage should follow our lockup system template. For wayfinding signage, please use Akkurat Bold and Akkurat Regular brand fonts.

Plaques

Donor plaque, Seeley G. Mudd Building

Donor portrait plaque, Seeley G. Mudd Building

Donor plaque, Wirtz Center

For plaques, please use Akkurat Bold and Akkurat Regular brand fonts.

Paint Color

Conference room wall, 1800 Sherman Ave.

Accent wall, Main Library

When selecting a paint color, we recommend color matching with our swatches. If unable to achieve an acceptable color match, Benjamin Moore Gentle Violet (2071-20) is generally a satisfactory match (results will vary depending on the material).