Kellogg School of Management Lockups
Schools may decide the best way to represent themselves by choosing which word takes prominence in the primary zone of the lockup. Additional information may be placed above or below, depending on which part of the name is emphasized. Simplified lockups can be created by removing the secondary information and leaving only the wordmark and primary zone text. Use these simplified versions at small sizes or with audiences already familiar with the school.
The name of the school appears below the wordmark. Schools may choose to emphasize the name of the school or the academic area of study. Simplified lockups are created by locking the emphasized name element below the wordmark. Use these simplified versions at small sizes or with audiences already familiar with the school.