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Video is an important tool to engage with audiences across social media, websites, live events, and more. To ensure your message is compelling and on brand, review the best practices and guidelines.

Videography Guidance

Video production is a complex process. Use our best practices guide to get guidance on shooting and learn about Northwestern's video production standards.

View Best Practices

Photo and Multimedia Release Forms

All photographers and videographers taking photos and/or videos on University property or of University events must obtain appropriate signed release forms from any student, faculty member, staff person, or member of the public who is visibly recognizable in the photo or video. Crowd scenes where no single person is the dominant feature are exempt.

These rules govern photographs and multimedia content intended for use in any University publication of a marketing or a public relations nature, such as newsletters, brochures, viewbooks, promotional items, or other such material. Releases also must be obtained for photos used on the web. These rules are not in effect when photos or videos are taken of news events, but photos or videos taken for news purposes require a release for reuse in marketing materials.

The following forms have been approved by the  University’s Office of General Counsel.

Multimedia Release Sign for Events

We recommend displaying the following language on signs around live events that are being filmed for University purposes. This language has been approved by the University’s Office of General Counsel.


This event is being digitally recorded and/or photographed. By attending, you acknowledge and agree to grant Northwestern University the right to digitally record, film, photograph, or capture your likeness in any media now available or hereafter developed, and to distribute, broadcast, use, or otherwise disseminate such media in perpetuity without any further approval from you or any payment to you.