Skip to main content

Fonts & Typography

Typography is a powerful brand tool that can add visual meaning to what is communicated.

Northwestern’s typography is flexible enough to meet a wide range of situations and requirements. Campton and Akkurat Pro are our sans-serif fonts. Campton works well for large, expressive headlines, while Akkurat Pro functions well in situations with small text or large lists. Periodico Display and Text is our serif font, appropriate for use at any size. Substitute fonts can be used when the brand fonts are unavailable.

Our Fonts

Our brand fonts are unique and embody the essence of our communications goals.

 We have purchased the rights to use them for University purposes on the web and in print. Global Marketing works with communications leaders in each school/unit to ensure the graphic design staffs have access to these fonts.

For the Web

Akkurat Pro and Campton are licensed for web usage and must reside on a domain. They are not licensed for use in applications (e.g. iOS, Android). 

Peridico is not licensed for web use effective February 2022. However, we recommend either using Noto Serif (Google Fonts) or the generic Georgia font if substituting. For help adding Noto Serif to your website, please email

Obtain Fonts

To obtain any of our fonts, specify whether it's for print or web (include the website URL if applicable) and please contact