Find successful combinations of the elements of our brand.
The following “kits” contain a curated subset of visual elements, chosen to evoke a particular look that’s core to Northwestern and the stories we tell. However, these kits are not meant to be mutually exclusive, but are meant to act as a starting point for creation.
View the Kits
Download the PDFs to see how design elements can be combined to create a specific look and feel.
Our institution is filled with tradition, legacy and achievement. This kit evokes pride and history:
- Serif type faces lend a traditional, sophisticated feel.
- Architectural photography reinforces our academic tradition.
- Limited color palette is clean and refined.
- Graphic elements, including the "N" and slash, are subtle.
VIEW STORIED BRAND KIT
Use this kit to communicate the enthusiasm and optimism that exist all over our campus:
- Typography is clear and bold.
- Photography is bright, colorful, and action-oriented.
- Color palette features Northwestern Purple prominently.
- Graphic elements, as well as the layering of type, photos and graphics, add energy.
VIEW ENERGIZED BRAND KIT
Use the pieces of this kit to showcase our exploration into new fields and our trailblazing accomplishments:
- Lighter weights of sans-serif typefaces are airy and striking.
- White dominates the color palette for a clean feel.
- Photography is contemporary and includes nontraditional compositions.
- Graphic elements include rule lines and the slash supergraphic for emphasis and movement.
VIEW MODERN BRAND KIT
Northwestern makes a global impact. The elements of this kit showcase the full spectrum of our influence:
- The Akkurat typeface establishes a high-tech, high-impact tone.
- Color use is balanced to visually represent diversity.
- Photography establishes a sense of place and features people.
- The facet line graphic is a literal representation of connections.
VIEW CONNECTED BRAND KIT