Social Media

Social media is an important and powerful part of how Northwestern communicates, represents, and tells stories about the University. Northwestern-associated social media content is expected to represent the University in a professional manner and be coordinated, consistent and responsible.

Starting a Channel

Considering launching a social media account? Here are some questions to inform a detailed strategic plan, as well as best practices for profile naming conventions.

Visuals and Graphics

Visual content should be a core component of your social strategy to capture attention, enhance storytelling and reach audiences on a deeper level.

Accessibility Best Practices

As a destination for information and connection, your social media platforms should be as inclusive and accessible as possible.

Issues and Emergencies

Each crisis or emergency is unique and it’s important to be prepared to pause or modify your communications quickly. OGMC can advise on these complex situations.

Get in touch with the Global Marketing and Communications social media team.

We can answer your inquiries or questions. Please fill out this form and our team will follow up with you.