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Applying the Brand

Tools and techniques

In addition to providing the written and visual guidelines, we have information on how to apply the brand when working in different mediums. Find your application below and get guidance.

Social Media

Find guidelines and best practices for developing and maintaining an effective Northwestern-affiliated social media presence.

Email

View design best practices for email newsletters or options for formatting your email signature.

Websites

Access tools and resources for building a website using the Northwestern branded templates.

Videos

Get videography guidance, download branded videos or find graphic templates to use in your videos.

Signage and Environments

Browse our environmental branding gallery for inspiration and find banner-design assistance, signage fonts, paint colors and more.

Print

Order stationery and business cards or get started on a publication project.