Skip to main content

Key Message Themes

Throughout all the diverse stories Northwestern needs to tell, some common themes arise.

Keep these themes, which derive from our strategic pillars, in mind as you decide how to convey your information.


A university that develops the multidimensional and adaptive thinkers who will succeed in an increasingly complex and connected world.

Powerful Collaborations

A university that fuels powerful collaborations, across diverse fields of study, that produce new discoveries.

Pioneering Innovation

A university that pioneers innovation in every school and across all disciplines, from the hard sciences to the creative arts, and produces inventive leaders who create breakthroughs in their respective fields.

Yielding Impact

A university that, through its multi-dimensionality, collaboration and innovation, yields a meaningful impact.