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About the Brand

Take a Northwestern Direction

We have great stories to tell at Northwestern. 

Whether it’s the groundbreaking work our faculty do every day, the multidimensional talents of our students, or the myriad accomplishments of our alumni, Northwestern has an abundance of stories to tellBy sharing these stories consistently, across a wide variety of media, through a variety of channels, we can create a compelling brand narrative and a powerful message.

Content Tools

Ensure that the voice, tone and words used in your copy reflects the Northwestern brand.

Northwestern Fact Sheet

The fact sheet is updated annually, typically around the start of the new fiscal year. Use the Northwestern fact sheet to highlight points of pride.