421 - Scaling Sustainable Technology
Core/Elective: Core
Credits: 1.0
Quarter Taught: Spring
Synopsis:
This course will introduce students to concrete strategies that can be employed in taking new sustainable offerings to scale in the development life cycle. Materials will focus on expanding test products into larger volume market deployment strategies, modes of financing, testing and future-proofing. This course will have specific focus on sustainability-related products and services and content is relevant for students who want to understand corporate new product development, corporate venturing and private equity / VC growth considerations for sustainable offers.
Course Objectives:
- Product Evolution: Students will learn about methods of incentivizing innovation in energy and sustainability and how to build a market-facing product which will drive volume. They will also learn about methods of testing the product and developing it through varied iterations.
- Scale Deployment Strategies: Students will evaluate markets with an eye on total addressable market, differentiation and growth. Specific go-to-market strategies for sustainable offers will be evaluated.
- Capital Allocation: The course will cover corporate and private equity decision making around new product / service funding. Corporate models for scaling innovation will be reviewed and growth sector funds in private equity will be introduced.