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Writing for the Web

Users want to find what they are looking for as quickly and easily as possible. Web-oriented writing and editing are essential for optimal content delivery.

Key Concepts



Consistency of Style

The only web constant is change. Stylistic debates continue ("Is it E-mail, e-mail, or email?"). Style manuals will help, but the most important style and usage point, one that cannot be emphasized enough, is consistency. You must adhere to the style you choose.

A to Z Style Guide

Northwestern University Global Marketing and Communications' Publications Group maintains an A to Z style guide that addresses many stylistic issues you are likely to encounter in Northwestern University-related communications. Standard University terminology is found here. If you have any questions regarding reference to a specific University entity, confirm information directly with that entity, in the University's printed faculty/staff/student directory, or through the Office of Global Marketing and Comunications' Publications Group.

Copyright Issues

Follow all applicable copyright laws.  See content policy for additional information.