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Web Style Guide

Northwestern University's web style guide exists to facilitate consistency and usability and to promote standardized University branding across websites University-wide.

For the web writing style guidelines, visit the Brand Tools website.

Official Version



This web style guide has been organized in sections that apply to various roles in the website creation/management process. These roles may or may not overlap in a given individual's responsibilities.


Any web document that represents Northwestern University or its official units, programs, departments, or schools is expected to follow this web style guide.

Web Style Guide Sections