- Visitors must be able see how they reached a particular point so that they can:
- understand a site's architecture, and
- get back to where they came from if they make a "wrong turn."
- This can be accomplished via a hierarchical navigation menu or breadcrumb navigation.
- Hierarchical navigation shows the site's structure as you're viewing pages and allows you to circle back to where you originated from. The most common way this is accomplished is though a left-justified collapsible menu.
- Breadcrumb navigation must be presented in a consistent manner: links shown left to right in a single line (if possible), above the main content. It must include a minimum of two levels above the current page (if applicable), including the page's immediate parent.
- A textual footer provides a means of navigation for visually impaired visitors who use text readers. It also provides a consistent connection with the University's top-level pages and its legal requirements.
- Footer must contain the following links:
- Contact Northwestern University
- Campus Emergency Information
- University Policies
- Footer must include departmental address, phone number, fax number (if applicable), and a departmental e-mail address.
- Social media icons and additional departmental links can also appear in the footer.
Title tags must exist on every single page. Title tags should contain the unit name followed by "Northwestern University." The following format is highly recommended:
Page Title: Unit Title - Northwestern University
The title is one importent element for Search Engine Optimization (SEO). For more about how the title and other format elements contribute to SEO, see Optimizing Your Content for Search.
See How-to's for search box implementation.
- The University Search is required on all pages, except when there is a conflicting search function on the page (e.g. Jobs, Plan-It Purple). In the case of a conflicting search function, a link to the Northwestern Search must be provided on the page.
- The search function must search the top-level Northwestern site and also be configured to search the site the page is located on, unless the site consists of a single page.