See the multimedia coverage:
Joel Mokyr’s Nobel Prize
Our team publicized Joel Mokyr’s accomplishment with a news conference, extensive Northwestern Now coverage, a multimedia Northwestern Magazine cover story, and coordinated work with numerous global media outlets.
External Media
Coverage of Prof. Mokyr’s Nobel Prize and press conference was picked up nationally and globally.
Newswire pickups included Associated Press and Reuters. Coverage in legacy outlets included the New York Times, Wall Street Journal, Los Angeles Times and Washington Post, as well as USA Today, U.S. News and World Report, Bloomberg, Christian Science Monitor, multiple stories in Forbes (1, 2, 3), Fortune, Fast Company, Science and Scientific American.
International coverage included The Economist, Deutsche Welle, The Guardian, Al Jazeera and International Business Times.
Broadcast coverage included NBC News, CNN, NPR Morning Edition, NPR All Things Considered, Marketplace, CNBC News, CBC News (Canada), ABC Australia and SVT (Sweden).
News of our hometown hero was also picked up locally by Chicago Magazine, Chicago Tribune, Chicago Sun-Times, Crain’s, Daily Northwestern, Evanston RoundTable, WGN Radio, ABC, CBS, NBC, FOX, WGN TV, WBBM Radio, WBEZ, WTTW and Illinois Public Media.
RESULTS
News coverage of Joel Mokyr’s Noble Prize received 6,235 total mentions an estimated reach of 88.63M.
Northwestern Magazine
The cover story of the Spring ‘26 issue of Northwestern Magazine featured an in-depth personal profile of Prof. Mokyr, his life, work and influences.
Video
With extensive coverage already in existence, Northwestern Magazine took a lighter approach to let viewers experience Mokyr’s warmth and good-natured humor up close.
Social Media
Posts included the announcement of the Prize, photos from the press conference on campus, and a touching video of Prof. Mokyr reading a congratulatory email from a former student.
Facebook
RESULTS
To date, social media posts celebrating Prof. Mokyr’s Nobel Prize reached 7M users—garnering 175.3K engagements and 2.5M video views.