Marketing Strategy
Big picture planning.
We develop integrated, results-driven plans to highlight achievements, strengthen awareness and enhance the University's reputation.
Expertise:
- Content marketing
- Market research
- Strategy development
What We Do
Enhancing Northwestern's reputation
Global Marketing and Communications provides an integrative approach to marketing communications at Northwestern. We use data and insight to develop strategy, translate that into creative solutions, and then amplify those solutions through the right channels.
We work with schools, units and departments across the University to effectively and ambitiously communicate research, faculty, student, and alumni accomplishments through a common storytelling lens, elevating Northwestern’s reputation.
We work with schools, units and departments across the University to effectively and ambitiously communicate research, faculty, student, and alumni accomplishments through a common storytelling lens, elevating Northwestern’s reputation.
Creative
Innovative storytelling.
We design, direct and develop multimedia materials that express Northwestern's brand to key audiences.
Expertise:
- Video and multimedia production
- Digital content creation
- Brand identity
- Print collateral
Social Media
Engaging the University community.
We leverage social media to showcase research, share key information and engage the community, while managing the primary Northwestern social accounts and leading the University community in strategic social efforts.
Expertise:
- Guidance & Best Practices
- Paid Social
- Listening and Monitoring
Digital
At the intersection of design and technology.
Our team of developers, designers and strategists can assist in redesigning or developing a website or creating an interactive product.
Expertise:
- User data and analytics
- Web design
- Web development
Publications
Creative print solutions.
We offer comprehensive editing, design and production services for print publications and marketing materials.
Expertise:
- Editing and design
- Print production
- University editorial style
Media Relations and Communications
Promoting University news.
Our writers, editors and producers tell the University's story to key audiences, both externally and internally.
Meet the Communications team >
Northwestern Now website >
Media training resources>
Expertise:
- Digital storytelling
- Media training
- Public relations
Internal and Crisis Communications
Advising on critical issues.
We advise schools, units, and departments on strategic communications. During an emergency or crisis, we develop the university's response, coordinate communication, and share information with the community.
Expertise:
- Institutional Messaging
- Issues Management
- Leadership Communications
Northwestern Magazine
Connecting alumni and friends.
Northwestern, a quarterly magazine, strengthens connections with alumni and friends through University news and features.
Expertise:
- Alumni news
- University news