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What We Do

Enhancing Northwestern's reputation

Global Marketing and Communications provides an integrative approach to marketing communications at Northwestern. We use data and insight to develop strategy, translate that into creative solutions, and then amplify those solutions through the right channels.

We work with schools, units and departments across the University to effectively and ambitiously communicate research, faculty, student, and alumni accomplishments through a common storytelling lens, elevating Northwestern’s reputation.

Marketing Strategy

Big picture planning.

We develop integrated, results-driven plans to highlight achievements, strengthen awareness and enhance the University's reputation.

Meet the Marketing Strategy team >

Expertise:

  • Content marketing
  • Market research
  • Strategy development

Creative

Innovative storytelling.

We design, direct and develop multimedia materials that express Northwestern's brand to key audiences.

Meet the Creative team >
Brand resources website >

Expertise:

  • Video and multimedia production
  • Digital content creation
  • Brand identity
  • Print collateral

Digital

At the intersection of design and technology.

Our team of developers, designers and strategists can assist in redesigning or developing a website, creating an interactive product or getting started on social media.

Meet the Digital team >
Web resources website >

Expertise:

  • User data and analytics
  • Web design
  • Web development

Publications

Creative print solutions.

We offer comprehensive editing, design and production services for print publications and marketing materials.

Meet the Publications team >
Brand resources website >

Expertise:

  • Editing and design
  • Print production
  • University editorial style

Internal and Crisis Communications

Advising on critical issues.

We advise schools, units, and departments on strategic communications. During an emergency or crisis, we develop the university's response, coordinate communication, and share information with the community.

Meet the Communications team >

Expertise:

  • Institutional Messaging
  • Issues Management
  • Leadership Communications

Northwestern Magazine

Connecting alumni and friends.

Northwestern, a quarterly magazine, strengthens connections with alumni and friends through University news and features.

Meet the Northwestern team >
 Northwestern website >

Expertise:

  • Alumni news
  • University news