Northwestern Magazine Redesign
Our team took the opportunity to bring the Northwestern Magazine into better alignment with Northwestern’s branding and to update the print edition with a more contemporary look and feel.
We also led the redesign of the Magazine website. With the print edition reduced from four to three issues per year, more effort was directed toward the digital presence and creating a regular cadence of multimedia stories, to better reach our increasingly online audiences.
Website and Video
My Northwestern Direction highlights the diverse paths our alumni, students, faculty and staff have taken and explores the many ways the University intersects with their lives. These first-person essays feature video production by our team to help tell their stories.
The Magazine now shares six email newsletters per year featuring a mix of print stories, digital exclusives, photography and archival material.
We also created a new media kit to help place high quality advertisements and generate revenue to support the work of the Magazine.