See our Magazine refresh:
Northwestern Magazine Redesign
Our team brought the Northwestern Magazine design into closer alignment with Northwestern’s branding and updated the print edition with a more contemporary look and feel.
Digital Enhancements
Website
In addition to the print magazine, we also led the redesign of the Magazine website. With the print edition reduced from four to three issues per year, more effort was directed toward our digital presence, creating a regular cadence of multimedia stories to better reach our increasingly online audiences.
Website and Video
My Northwestern Direction highlights the diverse paths our alumni, students, faculty and staff have taken and explores the many ways the University intersects with their lives. These first-person essays feature video production by our team to help tell their stories.
Email Newsletters
The Magazine now shares six email newsletters per year featuring a mix of print stories, digital exclusives, photography and archival material.
Media Kit
We created a new media kit to help place high quality advertisements and generate revenue to support the work of the Magazine.
Social Media
We leveraged our social media to enhance coverage of the Magazine.
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