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Caravans of Gold Exhibit

Our team generated wide media coverage for The Block Museum’s “Caravans of Gold” exhibition to demonstrate Northwestern’s strengths in the arts, research and African studies and enhance the global reputation of The Block and Northwestern.


News Story

Caravans of Gold. Northwestern shines a light on medieval Africa as a cultural force.

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Social Media


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News Release and Multimedia Press Kit

We produced an interactive press kit for the media, which included b-roll, images, maps, soundbites and a fully produced video.


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News Coverage

Our team pitched a wide range of outlets including archeology, art history, international and general news writers. Story angles focused on the unorthodox use of fragments in an art exhibition, Mansa Musa’s unparalleled wealth, and the impact of the federal government shutdown during the exhibition’s opening weekend.  

Media wins include global coverage in Le Monde, El Sol and the Art Newspaper. National hits were placed in The Washington Post, Smithsonian Magazine, Atlas Obscura and Artsy. Our team’s news video content was embedded in the Le Monde story. Local coverage was ubiquitous opening weekend with featured stories in the Chicago Tribune and on WTTW TV and WBEZ Radio. 

news coverage examples