Visual Identity
The symbols that define us
Visuals are a powerful way to engage and create connection.
Visual elements like colors, fonts, and graphics are the building blocks to our brand story and personality. The pages in this section provide guidelines for each.
Logos and Lockups
Browse Northwestern's logo and lockup system. This includes the Northwestern N, official University wordmark and school lockups.
Color
By leading with purple, we create a striking and noticeable visual style that sets us apart from our competitors. Its repeated and predominant use helps make Northwestern communications instantly recognizable.
Fonts and Typography
Campton and Akkurat Pro are our sans-serif fonts. Periodico Display and Text is our serif font. Specific Google Fonts should be used on the web and when these desktop fonts are not available.
Graphic Elements
The Northwestern brand has a number of graphic tools that create a unique look and make us instantly recognizable. When they're used consistently, these elements create continuity among families of materials.
Photography and Imagery
Guidelines for maintaining the Northwestern brand through these mediums.
Wondering how to combine these visual elements of our brand in a successful way?
Download brand kits to see how design elements can be combined to create a different looks. To get additional design guidance on how to apply the brand on various platforms, view the Applying the Brand section.