- Visitors must be able see how they reached a particular point so that they can:
- understand a site's architecture, and
- get back to where they came from if they make a "wrong turn."
- This can be accomplished via a hierarchical navigation menu or breadcrumb navigation.
- Hierarchical navigation shows the site's structure as you're viewing pages and allows you to circle back to where you originated from. The most common way this is accomplished is though a left-justified collapsible menu.
- Breadcrumb navigation must be presented in a consistent manner: links shown left to right in a single line (if possible), above the main content. It must include a minimum of two levels above the current page (if applicable), including the page's immediate parent.
- A textual footer provides a means of navigation for visually impaired visitors who use text readers. It also provides a consistent connection with the University's top-level pages and its legal requirements.
- Footer must contain the following links:
- Contact Northwestern University
- Campus Emergency Information
- University Policies
- Footer must include departmental address, phone number, fax number (if applicable), and a departmental e-mail address.
- Social media icons and additional departmental links can also appear in the footer.
See How-to's for title implementation.
Title tags must exist on every single page. Title tags should contain the unit name followed by "Northwestern University." The following format is highly recommended:
Page Title: Unit Title - Northwestern University
The title is one importent element for Search Engine Optimization (SEO). For a full explanation on how this relates to SEO, see the Search Help FAQs.
See How-to's for search box implementation.
- The University Search is required on all pages, except when there is a conflicting search function on the page (e.g. Jobs, Plan-It Purple). In the case of a conflicting search function, a link to the Northwestern Search must be provided on the page.
- The search function must search the top-level Northwestern site and also be configured to search the site the page is located on, unless the site consists of a single page.