Your colleagues in the newsCheck out the top-reaching stories of academic impact in traditional media. Metrics draw from English-language print, broadcast and online global media outlets. | Top stories (March 13-19) |
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Kevin Boyle discusses newly declassified files related to the assassination of John F. Kennedy. Boyle was cited in 104 stories for a reach of 15.2 million. Top outlets include National Public Radio.
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David Gate and Lynn van Olst discover that enhancing the brain’s own immune cells may help to more effectively clear amyloid beta plaques, which have long been associated with Alzheimer’s disease. Gate and van Olst were cited in 84 stories for a reach of 7 million. Top outlets include the Associated Press, ABC News, News Nation and CTV News.
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Carole Labonne discusses the potential long-term effects of the Trump administration’s threats to block research funding. Labonne was cited in 23 stories for a reach of 6.3 million. Top outlets include The Times of India.
*To allow time for data processing and validation, the reporting period for top stories and quantitative media metrics runs Thursday-Wednesday. |  |
| In the Spotlight | Read in-depth coverage of Northwestern work and research. |  From CNN Weinberg’s Charles Kilpatrick co-authored a study revealing that mysterious radio pulses in the Milky Way come from a white dwarf and red dwarf orbiting closely. Kilpatrick explains how the radio pulses differ from fast radio bursts (FRBs) and helps analyze the motion of the red dwarf, confirming that its back-and-forth movement aligns with the two-hour pulse period. |  From Insider Insider investigates how people are using memes to humorously cope with economic uncertainty amidst threat of a recession. School of Communication’s Sulafa Zidani argues that people create and share memes to make sense of current events, alleviate tension and cope with uncertainty during times of upheaval. |  From Adweek Adweek highlights the decline of digital advertising effectiveness, with the industry relying on gimmicks and artificial intelligence to distract from its deeper problems. Kellogg’s Koen Pauwels emphasizes a decline in social media ad spending and explains that marketing leaders doubt its impact on sales, providing valuable insight into industry trends. |
| NU Voices | Read perspectives from Northwestern faculty in national media. |  From Natalie Y. Moore, Chicago Sun-Times “For many of us, time is now divided into the ‘before times’ and ‘post-COVID.’ But really, COVID-19 never went away. The collective anguish cast a permanent pall. The pandemic aged us faster. Schools, work, socialization and public health are still faltering. We didn’t seize the opportunity for betterment. Instead, we’re living in a bizarro world,” Medill’s Natalie Y. Moore writes in the Chicago Sun-Times. |
| About | This weekly newsletter serves as a resource for faculty and communications staff, sharing news opportunities and highlighting faculty and University successes in traditional media. It also provides communications tools such as media training resources and announcements about upcoming sessions.
By providing these resources, we hope to help faculty show their expertise to a national and international audience as well as recognize those who are making an impact.
We welcome your feedback on this and all of our communications tools. You can reach us any time at media@northwestern.edu.
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