AnnouncementsNorthwestern's Office of Global Marketing and Communications will offer a spring media training session Friday, April 22. |  Ever wonder what goes through a journalist’s mind when they first learn about faculty work? What elements intrigue them enough to cover it? What strikes them as “jargon-y” or too academic to reach a wide, news-consuming audience?
Register online for an informal Q&A on Zoom from 12-1:30 p.m. Friday, April 22, with Chicago Tribune journalist Darcel Rockett to talk through what makes academic work worthy of news coverage.
Remember, you can access media training tips and resources online anytime. |
| Your Colleagues in the News | Check out the top-reaching stories of academic impact in traditional media. Metrics draw from English-language print, broadcast and online global media outlets. | Top stories (April 7-13*) |
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Harry Kraemer discusses factors that might have influenced Elon Musk's decision not to join Twitter's board after purchasing a 9% stake in the company. Kraemer was cited in 334 stories for a reach of 11.6 million. Top outlets include the Associated Press, ABC News and CTV News.
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Robin Walker Sterling comments on the historic confirmation of Supreme Court Justice Ketanji Brown Jackson. Walker Sterling was cited in 487 stories for a reach of 9.7 million. Top outlets include the Associated Press, The Washington Post and U.S. News.
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Eileen Graham and Daniel Mroczek find organized and self-disciplined people may be better protected against dementia later in life. The study was cited in 28 stories for a reach of 3.7 million. Top outlets include U.S. News, UPI and HealthDay.
*To allow time for data processing and validation, the reporting period for top stories and quantitative media metrics runs Thursday-Wednesday. |  |
| In the spotlight | Read in-depth coverage of Northwestern faculty work and research. |  From Chicago Tribune
Before Black Lives Matter, Black Power, Martin Luther King Jr., Malcolm X, W.E.B. Du Bois and the NAACP, there were the Colored Conventions. You’ve never heard of them. Probably most of us have not, said Kate Masur, an Oak Park native and history professor at Northwestern University who specializes in the United States before 1900. So, two years ago, Masur and a handful of Northwestern undergraduates and graduate students started work on an online exhibition of sorts, part of an even larger archive that now spans several universities and museums, to document the radical importance of the Colored Conventions movement, one of our first nationwide conversations on race.
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| NU Voices | Read perspectives from Northwestern faculty in national media. |  From Storer H. Rowley, Chicago Tribune "The cynicism of aggressors who think they can murder people and change borders by force is boundless. Putin probably doesn’t think he will ever face justice as he wages his relentless, murderous, unjustified war of choice against Ukraine, but he should worry. History is watching," Storer H. Rowley writes in the Chicago Tribune. |  From Eric Reinhart, The New York Times "It is vital that lawmakers and judges acknowledge that instituting substantial changes to the Supreme Court and the broader judiciary is not a threat to the integrity of American law. It is instead an essential step toward counteracting its accelerating demise and protecting the ideal of democracy it claims to support," Eric Reinhart writes with co-author Daniel L. Chen in The New York Times. |  From Leigh Thompson, Quartz "Your BATNA (best alternative to a negotiated agreement) is critical as it determines your leverage in life’s most important negotiations, such as a job offer or the sale or purchase of a house and in everyday dealings in business. If you feel pretty good about your BATNA, you’re more likely to 'stick to your guns' and not negotiate as hard. If you’re not thrilled about your default situation, you may be much more willing to concede certain terms in the negotiation, to make it work," Leigh Thompson writes in Quartz. |
| Media metrics | The following metrics reflect Northwestern's performance in 75 priority media outlets, chosen based on their reach and influence with key academic audiences. | Priority Media Outlet Performance Metrics | Coverage over time: |  |
| Northwestern topic breakdown: |  | | *Topic areas are assigned based on keyword search and reflect the subject of the article, not the department or unit of the individual cited. Some articles may be counted under multiple topic areas. |
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| About | This weekly newsletter serves as a resource for faculty and communications staff, sharing news opportunities and highlighting faculty and University successes in traditional media. It also provides communications tools such as media training resources and announcements about upcoming sessions.
By providing these resources, we hope to help faculty show their expertise to a national and international audience as well as recognize those who are making an impact.
We welcome your feedback on this and all of our communications tools. You can reach us any time at media@northwestern.edu.
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