Your Colleagues in the NewsCheck out the top-reaching stories of academic impact in traditional media. Metrics draw from English-language print, broadcast and online global media outlets. | Top stories (October 14-20*) |
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Feinberg’s Clyde Yancy discusses Henrietta Lacks’ impact on the field of medicine. Yancy was cited in 39 stories, primarily BBC broadcasts, for a reach of 53.7 million.
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Weinberg's Ken Paller and Feinberg's Marc Slutzky that sound cues played during short naps can improve individuals' motor skills, sparking hopes of treatment for individuals who have had a stroke or experience other neurological dysfunction. Paller was cited in 40 stories for a reach of 2.6 million. Top outlets include radio and TV broadcasts, New Atlas and WGN.
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Feinberg's Pablo Penaloza-MacMaster finds that COVID-19 vaccines may help protect against other coronaviruses as well, and it may even be possible to develop a vaccine that protects against all potential variants. Penaloza-MacMaster was cited in 41 stories for a reach of 2.8 million. Top outlets include Forbes and Salon.
*To allow time for data processing and validation, the reporting period for top stories and quantitative media metrics runs Thursday-Wednesday. |  |
| Trending News | These are the trending topics in the news and on social media that we’re keeping our eyes on this week. If you have a viewpoint or expertise on any of the topics below and you’re willing to talk to reporters about them, email us at media@northwestern.edu. | From ABC News An advisory panel at the Food and Drug Administration will vote Tuesday on whether to move forward with authorizing COVID-19 vaccines for children ages 5-11. | From NYT The Food and Drug Administration is planning to allow Americans to receive a different COVID-19 vaccine as a booster from the one they initially received, a move that could reduce the appeal of the Johnson & Johnson vaccine and provide flexibility to doctors and other vaccinators. | From AP In March, as claims about the dangers and ineffectiveness of coronavirus vaccines spun across social media and undermined attempts to stop the spread of the virus, some Facebook employees thought they had found a way to help. Critics say the reason Facebook was slow to take action on the ideas is simple: The tech giant worried it might impact the company’s profits. | From NBC News Former President Donald Trump has sued to block any handover of documents sought from the National Archives by the congressional committee investigating the Jan. 6 riot. | From NYT We’ve had two light years in a row, which some experts worry could mean we’ll be in for a rough few months.
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| In the Spotlight | Read perspectives from and major news about Northwestern faculty in national media. |  From Bernard Black and David Thaw, STAT “The FDA’s role in approving the Pfizer Covid-19 booster is to review safety and efficacy. Its job does not include balancing ‘public’ costs against benefits, nor deciding who gets priority to receive vaccines,” Black and Thaw write in STAT. |  From Daniel Immerwahr, The New York Times "How did Mr. Herbert foresee our predicament? The environmentalism of 'Dune' had a source close to home. Indigenous environmentalists alerted him to how much damage industrialism had wrought. They warned him that it could become planetary in scope, a warning that he passed on in his influential novel," Immerwahr writes in The New York Times. |  From Esther Choy, Forbes "What is purpose, anyway? Is it your mission or vision statement? These actually play different roles. While your vision statement is 'what' and your mission statement is 'how,' your purpose is your 'why.' And as Simon Sinek says, you have to start with why," Choy writes in Forbes. |  From Andrew Koppelman, Chronicle of Higher Education "The movement for diversity and inclusion has improved people’s lives in many tangible ways ... But in other respects, the diversity and inclusion movement is becoming the enemy of diversity and inclusion, imposing a cookie-cutter orthodoxy and trying to turn thinking human beings into marionettes," Koppelman writes in the Chronicle of Higher Education. |  From Steven Lubet, The Hill "If McConnell were asked whether the Court has been politicized, he might well quote then-candidate Barack Obama’s candid response to a question about his youthful marijuana use. Did he inhale? 'That was the point,'" Lubet writes in The Hill. |
| Media metrics | The following metrics reflect Northwestern's performance in 75 priority media outlets, chosen based on their reach and influence with key academic audiences. | Priority Media Outlet Performance Metrics | Coverage over time: |  |
| Northwestern topic breakdown: |  | | **Topic areas are assigned based on keyword search and reflect the subject of the article, not the department or unit of the individual cited. Some articles may be counted under multiple topic areas. |
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| Announcements | The Office of Global Marketing and Communications will offer two media training sessions for faculty this fall via Zoom. Sign-up information is below. |  Knowing how to effectively communicate science in lay language helps reporters understand the information so they can relay it to the general public. It’s an important public service — especially now — but can be difficult to execute. “These are journalists, not scientists” is a common sentiment we hear from faculty.
Our fall media training session “The anatomy of a good interview: How to talk to the media about complex science” will address this conundrum today, Oct. 26, from 1 to 2:30 p.m. CT.
The session will feature faculty guest speaker Dr. Robert Murphy and panelists Mercedes Carnethon, Wen-fai Fong and Josiah Hester. | Taking time out of a busy day to talk to a reporter can feel like just another (sometimes daunting) task on an already long to-do list. But an interview with the media can be one of the most effective ways to promote new research or spread the word about new art exhibitions.
Our fall media training session “Why you should answer that journalist’s call: How the media can amplify your work” takes place Tuesday, Nov. 2, from 10 to 11:30 a.m. CT and will feature faculty guest speaker Mei-Ling Hopgood and panelists Geraldo Cadava, Aymar Jean Christian and Leslie Harris. |
| About | This weekly newsletter combines previous communications distributed by the Office of Global Marketing and Communications, including the news summary and the morning briefing.
This email will serve as a valuable resource for faculty and communications staff, sharing news opportunities and highlighting faculty and University successes in traditional media. It also will provide communications tools such as media training resources and announcements about upcoming sessions.
By providing these resources, we hope to help faculty show their expertise to a national and international audience as well as recognize those who are making an impact.
We welcome your feedback on this and all of our communications tools. You can reach us any time at media@northwestern.edu.
Subscribe to Northwestern in the Media. |
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