AnnouncementsThe Office of Global Marketing and Communications will offer two media training sessions for faculty this fall via Zoom. Sign-up information is below. |  Knowing how to effectively communicate science in lay language helps reporters understand the information so they can relay it to the general public. It’s an important public service — especially now — but can be difficult to execute. “These are journalists, not scientists” is a common sentiment we hear from faculty.
Our fall media training session “The anatomy of a good interview: How to talk to the media about complex science” will address this conundrum on Tuesday, Oct. 26, from 1 to 2:30 p.m. CT.
The session will feature faculty guest speaker Dr. Robert Murphy and panelists Mercedes Carnethon, Wen-fai Fong and Josiah Hester. | Taking time out of a busy day to talk to a reporter can feel like just another (sometimes daunting) task on an already long to-do list. But an interview with the media can be one of the most effective ways to promote new research or spread the word about new art exhibitions.
Our fall media training session “Why you should answer that journalist’s call: How the media can amplify your work” takes place Tuesday, Nov. 2, from 10 to 11:30 a.m. CT and will feature faculty guest speaker Mei-Ling Hopgood and panelists Geraldo Cadava, Aymar Jean Christian and Leslie Harris. |
| Your Colleagues in the News | Check out the top-reaching stories of academic impact in traditional media. Metrics draw from English-language print, broadcast and online global media outlets. | Top stories (October 7-13*) |
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Rebecca M. Blank, chancellor of the University of Wisconsin-Madison, Wisconsin’s flagship campus, has been named the next president of Northwestern University. The announcement was cited in 449 stories for a reach of 11.3 million. Top outlets include Forbes, Bloomberg, the Associated Press, Inside Higher Ed and Times Higher Ed.
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McCormick's John Rogers creates a winged microchip -- the smallest-ever human-made flying structure. The size of a grain of sand, dispersed microfliers could monitor air pollution, airborne disease and environmental contamination. Rogers was cited in 11 stories for a reach of 4.7 million. Top outlets include The Wall Street Journal.
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Feinberg's Eve Feinberg discusses speculation that COVID-19 infection may contribute to infertility. Feinberg was cited in 13 stories for a reach of 1.7 million. Top outlets include NBC News.
*To allow time for data processing and validation, the reporting period for top stories and quantitative media metrics runs Thursday-Wednesday. |  |
| Trending News | These are the trending topics in the news and on social media that we’re keeping our eyes on this week. If you have a viewpoint or expertise on any of the topics below and you’re willing to talk to reporters about them, email us at media@northwestern.edu. | From NYT The abduction of 17 people associated with a U.S. missionary organization in Haiti this weekend has shocked officials for its brazenness. | From NYT Public health officials are less equipped to handle a pandemic than they were in early 2020, according to a review of hundreds of departments in the U.S. | From NYT A former chairman of the Joint Chiefs of Staff, secretary of state and national security adviser, Colin Powell died Monday of complications of COVID-19. | From CNN Supply chain issues that have led to empty shelves, rising prices and consumer frustration could continue well into 2022. | From NBC Senate Majority Leader Chuck Schumer is moving Monday to set up a vote on the Freedom to Vote Act, which is likely to take place Wednesday. Republicans have promised to filibuster. | From CNN Thousands of demonstrators gathered in Sudan’s capital city of Khartoum this weekend calling for the military to seize power, marking its biggest political crisis since long-standing President Omar al-Bashir was ousted during a coup in 2019. |
| In the Spotlight | Read perspectives from and major news about Northwestern faculty in national media. |  From unSILOed Podcast Gary Saul Morson and Morton Schapiro are featured in Greg LaBlanc's unSILOed Podcast — a series of interdisciplinary conversations that inspire new ways of thinking about our world. They discuss why students aren't exposed to literature in meaningful ways before entering a university. |  From WNYC Studios, Aria Code WNYC studios interviews School of Communication Dean E. Patrick Johnson about "Fire Shut Up in my Bones"— the first opera by a Black composer ever to be performed at the Met. |  From Aaron Packman, Kimberly Nelly du Buclet, Chicago Tribune "Smart technologies, such as sensor networks linked with powerful computers, have been used with great success to track air quality in Chicago and detect wildfires in the West. Now we need to make the Great Lakes smart, too. The health of this enormous resource — and our drinking water, shorelines and livelihoods — depends on it," Packman and du Buclet write in the Chicago Tribune. |  From Nina Kraus, Los Angeles Times "At the end of September, 22 animals and one plant officially joined the growing list of extinct species — with most of the extinctions due to human interference in their lives. And as a biologist specializing in sound and hearing, I wondered if the noise we humans add to the planet played any role in the extinctions," Kraus writes in the Los Angeles Times. |  From David Liss and Jeffrey A. Linder, Salon "Along with colleagues at Northwestern University's Feinberg School of Medicine, we recently conducted a review of 32 randomized trials and observational studies to gauge the value of checkups in adults. Our conclusion? Well, it's complicated," Liss and Linder write in Salon. |  From Jessica Winegar, Ms. Magazine "As a society, it is time we face some real questions about how we want to raise the next generation. Do we want to have our children witness mothers doing most of the household labor, completely exhausted, as if this is just the way things are? Do we want to have them see their mothers lose career opportunities as a result? Do we really want to continue raising our children in such grotesquely unequal households? The divorce statistics suggest that many of us do not," Winegar writes in Ms. Magazine. |
| Media metrics | The following metrics reflect Northwestern's performance in 75 priority media outlets, chosen based on their reach and influence with key academic audiences. | Priority Media Outlet Performance Metrics | Coverage over time: |  |
| Northwestern topic breakdown: |  | | **Topic areas are assigned based on keyword search and reflect the subject of the article, not the department or unit of the individual cited. Some articles may be counted under multiple topic areas. |
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| About | This weekly newsletter combines previous communications distributed by the Office of Global Marketing and Communications, including the news summary and the morning briefing.
This email will serve as a valuable resource for faculty and communications staff, sharing news opportunities and highlighting faculty and University successes in traditional media. It also will provide communications tools such as media training resources and announcements about upcoming sessions.
By providing these resources, we hope to help faculty show their expertise to a national and international audience as well as recognize those who are making an impact.
We welcome your feedback on this and all of our communications tools. You can reach us any time at media@northwestern.edu.
Subscribe to Northwestern in the Media. |
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