Your Colleagues in the NewsCheck out the top-reaching stories of academic impact in traditional media. Metrics draw from English-language print, broadcast and online global media outlets. | Top stories (September 23-29*) |
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Northwestern's Deborah Tuerkheimer discusses the verdict against R&B star R. Kelly. Tuerkheimer was cited in 26 stories for a reach of 17.8 million. Top outlets include The New York Times, The Washington Post and BBC Radio.
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McCormick's John Rogers creates a winged microchip -- the smallest-ever human-made flying structure. Dispersed microfliers could monitor air pollution, airborne disease and environmental contamination. The work was cited in 266 stories last week for a reach of 14.9 million. Top mentions last week include USA Today, CBC, New Atlas and many radio and TV broadcasts.
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Feinberg’s Robert Murphy discusses whether or not COVID-19 vaccine booster shots are advisable. Murphy was quoted in 45 stories for a reach of 6 million. Top outlets include the The Washington Post.
*To allow time for data processing and validation, the reporting period for top stories and quantitative media metrics runs Thursday-Wednesday. |  |
| Trending News | These are the trending topics in the news and on social media that we’re keeping our eyes on this week. If you have a viewpoint or expertise on any of the topics below and you’re willing to talk to reporters about them, email us at media@northwestern.edu. | From NYT A pipeline failure off the coast of Orange County, Calif., on Saturday caused at least 126,000 gallons of oil to spill into the Pacific Ocean, creating a 13-square-mile slick that continued to grow on Sunday. | From NYT Johnson & Johnson is planning to ask federal regulators early this week to authorize a booster shot of its coronavirus vaccine. | From CNN The identity of the Facebook whistleblower who released tens of thousands of pages of internal research and documents was revealed on "60 Minutes" Sunday night. | From The Hill The Supreme Court term that opens Monday may reveal just how far the 6-3 conservative court is willing to go to reshape American life. | From CNN Protesters gathered across Brazil this weekend to call for the impeachment of President Jair Bolsonaro amid worsening economic conditions, hunger, unemployment and other persistent effects of the pandemic. |
| In the Spotlight | Read perspectives from and major news about Northwestern faculty in national media. |  From Art Daily “We are thrilled to welcome our audiences back to The Block to join the conversation around these extraordinary artworks that are now part of the museum’s collection,” said Lisa Corrin, Block Museum Ellen Philips Katz Director. “In the past year, so many of us have been thinking deeply about questions of history, asking how we arrived at this moment, and how we might envision new futures." |  From Susan E. Quaggin, The Hill "Key to this reexamination is the recognition that race is a social construct rather than a biological determinant and that genetic variation is greater within, than between, racial groups. Determining kidney function based on skin color has no place in 21st century medicine," Feinberg's Susan E. Quaggin writes in The Hill. |
| Media metrics | The following metrics reflect Northwestern's performance in 75 priority media outlets, chosen based on their reach and influence with key academic audiences. | Priority Media Outlet Performance Metrics | Coverage over time: |  |
| Northwestern topic breakdown: |  | | **Topic areas are assigned based on keyword search and reflect the subject of the article, not the department or unit of the individual cited. Some articles may be counted under multiple topic areas. |
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| About | This weekly newsletter combines previous communications distributed by the Office of Global Marketing and Communications, including the news summary and the morning briefing.
This email will serve as a valuable resource for faculty and communications staff, sharing news opportunities and highlighting faculty and University successes in traditional media. It also will provide communications tools such as media training resources and announcements about upcoming sessions.
By providing these resources, we hope to help faculty show their expertise to a national and international audience as well as recognize those who are making an impact.
We welcome your feedback on this and all of our communications tools. You can reach us any time at media@northwestern.edu.
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