Your Colleagues in the NewsCheck out the top-reaching stories of academic impact in traditional media. Metrics draw from English-language print, broadcast and online global media outlets. | Top stories (September 16-22*) |
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McCormick's John Rogers creates a winged microchip -- the smallest-ever human-made flying structure. The size of a grain of sand, dispersed microfliers could monitor air pollution, airborne disease and environmental contamination. The work was cited in 42 stories for a reach of 6.2 million. Top outlets include CNET, Gizmodo, The Times, The Independent, Scientific American and many more.
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The Patrick and Shirley Ryan Family makes a new $480 million gift, the largest gift in Northwestern’s history, providing a capstone to the $6 billion ‘We Will’ Campaign. The gift will advance research, educational initiatives and athletics. It was cited in 79 stories for a reach of 5.8 million. Top outlets include Forbes, Bloomberg, the Associated Press, Inside Higher Ed, ESPN and many more.
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Weinberg's Dan McAdams discusses how individuals develop their personal stories and whether we can truly be "self aware." McAdams was cited in 14 stories for a reach of 1.7 million. Top outlets include The New York Times.
*To allow time for data processing and validation, the reporting period for top stories and quantitative media metrics runs Thursday-Wednesday. |  |
| Trending News | These are the trending topics in the news and on social media that we’re keeping our eyes on this week. If you have a viewpoint or expertise on any of the topics below and you’re willing to talk to reporters about them, email us at media@northwestern.edu. | From CNN Pfizer/BioNTech will ask for authorization of its COVID-19 vaccine for children ages 5 to 11 in a matter of days, bringing the U.S. one step closer to vaccinating an age group that has become increasingly vulnerable. | From NYT The Social Democratic Party won Germany’s election, narrowly defeating Chancellor Angela Merkel’s conservative party. | From Reuters The House will not vote on the $1 trillion infrastructure bill today as planned. Instead, it will vote Thursday -- the same day Congress needs to come to an agreement to avoid a lapse in government funding. | From NPR Thousands of Indian farmers blocked traffic on major roads and railway tracks outside the nation's capital Monday, marking one year of demonstrations against government-backed laws that they say will shatter their livelihoods. | From NPR Federal investigators are at the scene of a deadly Amtrak derailment in north-central Montana. Three people were killed and seven hospitalized when the westbound Empire Builder left the tracks. |
| In the Spotlight | Read perspectives from and major news about Northwestern faculty in national media. |  From Popular Science Popular Science named McCormick's Josiah Hester in their list "The Brilliant 10: The most innovative up-and-coming minds in science." The list celebrates early-career scientists and engineers developing ingenious approaches to problems across a range of disciplines. These thinkers represent our best hopes for navigating the unprecedented challenges of tomorrow. |
| Media metrics | The following metrics reflect Northwestern's performance in 75 priority media outlets, chosen based on their reach and influence with key academic audiences. | Priority Media Outlet Performance Metrics | Coverage over time: |  |
| Northwestern topic breakdown: |  | | **Topic areas are assigned based on keyword search and reflect the subject of the article, not the department or unit of the individual cited. Some articles may be counted under multiple topic areas. |
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| About | This weekly newsletter combines previous communications distributed by the Office of Global Marketing and Communications, including the news summary and the morning briefing.
This email will serve as a valuable resource for faculty and communications staff, sharing news opportunities and highlighting faculty and University successes in traditional media. It also will provide communications tools such as media training resources and announcements about upcoming sessions.
By providing these resources, we hope to help faculty show their expertise to a national and international audience as well as recognize those who are making an impact.
We welcome your feedback on this and all of our communications tools. You can reach us any time at media@northwestern.edu.
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