Marketing Strategy
Big picture planning.
We develop integrated, results-driven plans to highlight achievements, strengthen awareness and enhance the University's reputation.
Expertise:
- Content marketing
- Market research
- Strategy development
Enhancing Northwestern's reputation
We develop integrated, results-driven plans to highlight achievements, strengthen awareness and enhance the University's reputation.
We design, direct and develop multimedia materials that express Northwestern's brand to key audiences.
We leverage social media to showcase research, share key information and engage the community, while managing the primary Northwestern social accounts and leading the University community in strategic social efforts.
Our team of developers, designers and strategists can assist in redesigning or developing a website or creating an interactive product.
We offer comprehensive editing, design and production services for print publications and marketing materials.
Our writers, editors and producers tell the University's story to key audiences, both externally and internally.
Meet the Communications team >
Northwestern Now website >
Media training resources>
We advise schools, units, and departments on strategic communications. During an emergency or crisis, we develop the university's response, coordinate communication, and share information with the community.
Northwestern, a quarterly magazine, strengthens connections with alumni and friends through University news and features.