"Contemporary Issues in Public Relations" - Professional Linkage Seminar
- Alan K Cubbage
- University Hall 122 - Mo 6:00PM - 9:00PM
- When "60 Minutes" is knocking on your door asking for a comment, it's a little too late to be developing your communications strategy. So how should you prepare for that moment - or better yet, avoid it completely? That question, and others like it are examined in Business Institutions 394, Professional Linkage Seminar in Public Relations. Taught by Alan Cubbage, Northwestern's vice president for university relations, the class takes a look at real-world communication issues and challenge.
In addition to the nuts-and bolts of public relations, the course provides an examination of the various channels used in the integrated marketing communications including advertising, promotion and other tools. Communication management, planning and strategy will be the focus for the course.
Guest lecturers include Chicago newspaper and television editors as well as top PR and advertising professionals. As a result, students learn not only the theory of public relations, but also how it really works in a major metropolitan area.
Alan Cubbage is responsible for Northwestern's overall communications, including media relations, publications and the University's Web presence. He has worked extensively with both traditional and new media.
- Juniors and Seniors
- Attendance at 1st class mandatory
- Enrollment Requirements: Reserved for Juniors & Seniors
Overview of class
Current as of 05/06/13 02:04:10 PM