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Sponsors Stand Behind Tiger Woods

December 3, 2009 | by Brendan Cosgrove

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EVANSTON, Ill. --- Companies such as Nike, Gatorade and Electronic Arts are sticking by their endorsement deals with Tiger Woods despite the golfer’s recent domestic troubles. Tim Calkins, clincal professor of marketing at Northwestern University’s Kellogg School of Management, discusses the possible implications of Woods' situation on his viability as a brand.

Topics: Opinion