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Dr. Jay Gottfried on Subliminal Smells and Likeability

January 1, 2008 | by Brendan Cosgrove

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Researchers at Northwestern University have discovered that a person’s smell, even at a subliminal level, has a lot to do with whether or not other people will like them. Dr. Jay Gottfried is an assistant professor of neurology and says we often don’t realize the many things we are smelling… 
Topics: Opinion