One Smart Move Harm Reduction Campaign

one less drink

one less shot

one less round

One Less Drink, One Smart Move

Data collected on Northwestern undergraduate alcohol consumption shows that the majority of students who consume alcohol could significantly decrease the likelihood of negative outcomes from occurring due to their alcohol consumption by simply consuming "One Less" alcoholic beverage on a typical occasion when drinking.

Whether that is one less drink, shot, or round, making this small change could prove the difference in how the night ends, or morning begins.

Full-Size Campaign Posters

Click on the thumbnails to the right to view the full-size posters from this campaign.