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Special Considerations for Graduate Students

The main NCA advertising, marketing, and PR page provides a helpful introduction to these fields for all students, so make sure to read that, too. Here are some additional considerations for graduate students considering a career in advertising, marketing, or PR.

Gain Experience

Experience related to advertising, marketing, and PR, even in an unpaid capacity, will help you in your search for full-time work in these fields. Consider taking on marketing responsibilities for student group events, taking an internship, or volunteering to help with a marketing-related project.

Get Connected

Join LinkedIn groups to learn more about careers in these fields and to connect with insiders. For example, join the “Market Research Professionals” group to read updates on trends in market research. Also, talk to alumni working in these fields. You can find them via and through the Northwestern University Alumni group on LinkedIn. 

Common Career Directions for PhDs:
  • Market Research
  • Scientific Marketing