This is the Title.

We get you results in recruiting new students.

Client Robert R. McCormick School of Engineering and Applied Science

Challenge Bolster enrollment of undergraduate women engineering students by touting McCormick's long-standing leadership in enrolling female engineering students  and the special opportunities it offers women

Solution By focusing on students, staff, and alumni through profiles and photographs, present McCormick as a dynamic and welcoming place for women engineering students.

Result During the first year of the brochure, the number and academic quality of female applicants increased, so McCormick was able to admit a class with 32 percent women, 8 percent more than the previous year.