Undergraduate Admissions
We make you visible to prospective students.
Undergraduate recruiting program: search piece, viewbook, application, etc.
Client Office of Undergraduate Admission
Challenge Create a striking and coherent series of publications for prospective students that shows what is special about Northwestern and consistently communicates the University's identity -- in all formal and informal senses of that word
Solution Northwestern's publications for prospective students -- an 8-page search piece, a 56-page viewbook, an application, and other collateral materials -- achieve unity and strength through the use of a common palette of colors, formats, fonts, and graphic techniques and emphasis on the University's distinctive qualities
These recruiting materials now feature a consistency of message and appearance that supports the University's marketing goals and increases Northwestern's profile with prospective students and their parents
 |
 |
 |