School of Music Viewbook
We get you results in recruiting new students.
Client School of Music
Challenge Create a publication that stands out from the competition as it communicates the many strengths of the school
Solution Rather than picturing specific musical instruments on the cover and thus subliminally limiting the booklet's scope, the viewbook begins with an open-ended visual metaphor -- for musical sound, education's ever-widening circle of influence, the depth of the musical experience, and even the campus's location.
Result A viewbook whose original visual approach is already attracting widespread attention and admiration from prospective students and peer institutions
