Brand Statement

Background and Vision

Northwestern University is an ambitious institution, striving for a level of preeminence achieved by only a handful of institutions in the world. It has distinguished itself as an institution that encourages innovation and the integration of experience across many fields. This culture positions Northwestern well to lead higher education in the 21st century in a world of great complexity and challenge.

Brand Essence

Northwestern University combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. Northwestern provides students and faculty with exceptional opportunities for intellectual, personal, and professional growth in a setting enhanced by the richness of Chicago.

Northwestern University's Distinctive Qualities

Broad program choice and flexibility
Northwestern University offers an unusually broad range of substantive academic opportunities for an institution of its size. The combination of close interschool cooperation and a distinctive academic calendar enables students and faculty to tailor their education and research individually in innovative ways.

A collaborative and engaged community
Northwestern University is a place where students at all levels learn from and do research with outstanding faculty and work with fellow students. It is an innovative and technologically sophisticated learning community in which students and faculty collaborate on academics and extracurricular activities.

Leadership through communication
Northwestern University's emphasis on effective communication, regardless of field of study, fosters the ability to think analytically, write clearly, and speak persuasively. As a result, Northwestern graduates are exceptionally well prepared for academic and professional success and become leaders in their fields.

Chicago, one of the world's great cities
Northwestern University's locations on two beautiful campuses on Lake Michigan in Evanston and Chicago and in the Chicago metropolitan area provide students and faculty a wealth of outstanding intellectual, professional, social, and cultural opportunities.