The Media Relations Group and the Broadcast Group work together to achieve visibility in the media for academic and administrative units (except for the Kellogg School and Athletics and Recreation), with emphasis on Chicago and national media.

The Media Relations Group obtains print coverage by identifying opportunities in breaking news and trend stories and by placing news, features, and faculty opinion essays in newspapers, magazines, and other publications. The Media Relations Group also produces the Northwestern Observer, the faculty and staff newspaper.

The Broadcast Group places faculty experts discussing breaking news or University research on local, national, and international television and radio programs. The Broadcast Group also oversees movie, commercial, and special filming projects on campus and produces public service announcements and Northwestern Newsfeed, a radio actuality service featuring faculty commentary.

Both groups are involved with public relations planning for special events, crisis public relations, and strategic planning in public relations.