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Northwestern Identity and Logo Usage Guidelines

Northwestern University Branding, Graphic Identity, and Logo Usage Guidelines

Northwestern has completed a thorough self-study to better define who we are and what sets us apart from other institutions. The results of that study—a branding program that projects the personality and strengths of the University—are outlined in these pages. This Northwestern identity consists of two parts

• Logo: The Northwestern University logo incorporates both the University name and the Northwestern seal. Guidelines concerning the use of the logo are spelled out in detail in the following pages.
  
  
• Brand statements: These written statements describe the qualities and vision that define Northwestern and can be found in the following pages.

For further information or special requests concerning use of the Northwestern University logo or the Northwestern brand, please contact logo@northwestern.edu