Usage Guidelines
One of the most important factors in the success of Northwestern's identity program is consistent implementation of the identity system across the University. Adherence to these guidelines will increase the effectiveness of the program for the entire institution.
Color
The official color of Northwestern is purple.
For print use
Spot color (coated and uncoated paper): PMS 267
Process color (CMYK): 80c, 100m, 0y, 0k
For web use
RGB color: r = 82, g = 0, b = 99
Hexadecimal: 520063
Logo
Click on each image to make it larger.
The logo is a single element. The seal and the words "Northwestern University" should always appear together.
The size should not compromise the readability of the logo. The seal within the logo should be at least one-half inch in diameter.
Enough space should be allowed around the logo. Use the diameter of the seal as a guide. The seal should be at least one-half inch in diameter. Text or images above the logo should be no closer than half the diameter of the seal. Text or images to the side or below the logo should be no closer than the diameter of the seal.
The logo should appear in one color only. If possible, use purple. If not, use the strongest color available. Do not use different colors for the different elements of the logo.
The full logo should always be shown. The logo should never be cropped or used as a design element.
The size relationship between the seal and the words "Northwestern University" should always be maintained.
The overall proportion of the logo should always be maintained. The logo should not be compressed or expanded.
The logo should always be legible. The logo may overprint a solid background, but it should not appear over type, images, or gradient backgrounds. It should not be used as a decorative background element.
The logo should not be placed in a box or any other containing shape.
Trademark
For information concerning trademark licensing policies and procedures, visit University Services trademark licensing.
Web
Visit the official web style guide for use of the Northwestern logo on web pages.