Usage Guidelines

One of the most important factors in the success of Northwestern's identity program is consistent implementation of the identity system across the University. Adherence to these guidelines will increase the effectiveness of the program for the entire institution.


The official color of Northwestern is purple.

For print use

Spot color (coated and uncoated paper): PMS 267

Process color (CMYK): 80c, 100m, 0y, 0k

For web use

RGB color: r = 82, g = 0, b = 99

Hexadecimal: 520063


Click on each image to make it larger. For information concerning trademark licensing policies and procedures, visit University Services trademark licensing. Visit the official web style guide for use of the Northwestern logo on web pages.