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Media & Integrated Marketing Communications in China

Media & Integrated Marketing Communications in China website  (map)

Sponsor: Northwestern University Office of International Program Development (IPD), in partnership with Peking University

Location: Beijing, China

Description: 

This program exposes students to innovative global marketing communications strategies and their practical applications in the Chinese marketplace. Through seminars co-taught by faculty from Medill School of Journalism, Media, Integrated Marketing Communications and Peking University School of Journalism and Communication, students learn to identify strategic communication opportunities and shape brand perceptions. Students also learn first-hand from Chinese IMC professionals, and have the unique opportunity to network with leading business, communications and media executives in Beijing. The program also includes intensive language classes in Mandarin Chinese as well as weekly cultural and historical excursions, which offer students a glimpse of Beijing's storied past.

Program Type: Northwestern-Sponsored

Terms: 

  • Summer

Languages: English, Chinese

Language Requirements: 

None; however, students take intensive language classes in Chinese during the program.

Housing: 

Double-occupancy, air-conditioned rooms in an international dormitory.

Program Costs: 

Visit the IPD program page for cost information.

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